It is a fact: having an explainer video on your website boosts your conversions and sales. But here’s the thing, in order to obtain this benefit, people need to get to your website first. Otherwise, no one is going to hear about your product or service. Or even worse, no one is going to be able to purchase it.
Your main goal then is to make people go to your site by designing and implementing an effective SEO (search engine optimization) strategy. The great thing about animated marketing videos is that, while boosting your sales, they can also help you improve your SEO efforts!
This is why you should integrate video to your SEO strategy, so please join us!
Here’s a cool animated video example:
1. Explainer Videos Make People Stay Longer On Your Site
We can’t really know how Google’s algorithms work, but we do know that one of the aspects it takes under consideration for rewarding websites with a great ranking is how much time visitors spend on them. This seems to be the premise: if people stay longer on a website, it means they like what they’re seeing in that website, hence Google awards it by placing it higher in its search results. It makes sense, right?
Ok, here’s the catch: an average website visit time usually lasts 8 seconds, which is too short to get your point across and sell your product. By just having an animated marketing video in your website, those 8 seconds can turn into 2 minutes! In other words, we’re talking about an impressive 1500% boost! Additionally, those 2 minutes will give you plenty of time to tell your story, turn your visitors into customers and improve your sales.
Notice how, in this animated explainer video, the story quickly grabs your attention and makes you want to watch it until the end:
2. Gaining Presence In The 2nd Largest Search Engine In The World
Even when it’s mandatory to gain notoriety on Google, you should also consider gaining presence in YouTube: the 2nd largest search engine and 3rd biggest social network in the world. The great thing about having your video there is that it will work as an independent marketing tool. If people find your video there, then they can find out about your product or service without even having to go to your website in the first place! However, once they hear about your company, they could feel compelled to know more about it and then they can visit your website. So it is a win-win situation: your video on YouTube will promote your company and address traffic to your landing page!
The following is one of our animated videos: What is the best explainer video style for your business?
3. People Just Love To Share Video
According to recent studies, video is the most shared type of marketing content online. Not in vain, social networks like Facebook and Twitter are making efforts in expanding their video marketing possibilities. When people like something they watch, they just feel an impulse to tweet it, share it on their Facebook wall or post it on their blog.
Nonetheless, this social promotion won’t happen on its own. You need to have an active presence on your social networks. Having interesting posts on your blog is an example. The whole idea is that, in order to get something from your audience, you need to give them something first. Then you can encourage your visitors to share your video and enjoy some free promotion.
If your video is present throughout all of these channels, then your SEO efforts will be compensated with your website having higher positions in search engines.
Here’s a whiteboard video, another popular style from these neat animated videos:
This is why you should integrate your marketing video to your SEO strategy. This juncture will bring you many benefits, so you need to be aware of its potential and get ready to enjoy its wonderful results.
If you want to learn more about how to make the best explainer video production, visit Yum Yum's Animated Video Academy and get our free educational resources (from eBooks to infographics and slides) to help boost your video marketing campaigns.