Mobile marketing is the future; sorry, actually it is the present: the usage of mobile devices has grown dramatically over the last several years and this trend will keep on the same track in the upcoming years.
Let's start by reviewing some interesting figures about mobile Internet usage and mobile video.
1.- As of 2015, worldwide mobile phone internet user usage was 52.7%. In 2017, data suggest that more than 63.4%of mobile phone users will access online content through their devices.
2.- Traffic from wireless and mobile devices will surpass traffic from wired devices by 2019. By 2019, wired devices will account for 33 percent of IP traffic, while Wi-Fi and mobile devices will account for 66 percent of IP traffic. In 2014, wired devices accounted for the majority of IP traffic at 54 percent.
3.- Globally, mobile data traffic will increase 10-fold between 2014 and 2019.
3.1.- Global mobile data traffic will grow three times faster than fixed IP traffic from 2014 to 2019.
3.2.- 87% of millennials always have their smartphone at their side, constantly. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.
4.- 78% of Facebook users are mobile-only.
5.- By the end of 2017, mobile commerce will account for 24.4% of overall e-commerce revenues.
Pretty amazing figures, right? But there's more: mobile media usage time is already greater than desktop and other media!
Now, check out these useful stats about mobile videos:
1.- Nearly three-fourths of the world’s mobile data traffic will be in video form by 2019. Mobile video will increase 13-fold between 2014 and 2019, accounting for 72% of total mobile data traffic by the end of the forecast period.
2.- Mobile video views will grow at a compound annual growth rate (CAGR) of 66% between 2014 and 2019, accounting for the highest rate of growth across any other mobile application category, excluding M2M traffic.
3.- Video streaming (Internet video apps such as YouTube or Netflix) will account for 90% of total mobile data traffic by 2019 (compared to 81% by Q4 2014), and this is on target to grow 11-fold in the next 4 years.
4.- Since 65% of the world’s population are visual learners, video — especially mobile video — is more critical than ever to capture customers’ attention.
5.- With the rise of networks like Vine, Snapchat and Instagram (video), short-form video has taken the millennial world by storm. But long-form video is still having a very prominent presence on both YouTube and Facebook, which is making a strong push to host video locally.
Regardless of the fact that Google has announced new rules that penalize sites that are not mobile-friendly on mobile searches, it seems that if you're not able to reach your target audience through their mobile devices, or if you're not providing them with a great mobile experience, you'll have a huge disadvantage towards your competition. And let me tell you something: video content is an awesome alternative for you to use to reach your potential customers and to keep on engaging your current ones.
Mobile Video Content: Your Key Ally
So far, if you haven't made up your mind that you REALLY need to optimize your website for mobile usage, you're in trouble. But, considering that we've already ticked this checkbox, we're ready to move one step forward: as we've mentioned, an animated explainer video is a great tool that perfectly adapts to mobile devices and that can help you enhance your marketing strategy in many different ways. You could be asking yourself: “How do these kinds of videos adapt to this mobile trend?” Let me show you why they fit in so nicely.
Explainer videos match perfectly with the “mobile logic”: they have an average length of 90 seconds, which we at Yum Yum Videos consider to be the right amount of time to deliver your business idea. And hey, mobile users LOVE brief and fast content, considering that they are always on the go. Despite this, there might be times when you need to make a 30 or 60-second-video, depending on your marketing goals and the message you want to deliver, but the concept still applies.
Mobile users don't have time to lose. If you want to instantly grab their attention, you'd better resort to compelling and attractive content that keeps them entertained. Animated marketing videos are a very appealing alternative that you can make use of to keep your mobile audience watching. With a marketing video you can provide your audience with some brief valuable information that delivers the right amount of information to keep them engaged.
People connect with brands in very short periods of time, these are called micro-moments. An explainer video is an excellent way to offer your audience the information they're looking for, in the right place and at the right time. Have in mind that a large amount of these micro-moments take place on their mobile devices, so offering them valuable information according to their expectations and needs, and right on the device that they're using, is the best thing you could do.
Did you know that video content is considered to be one of the most shareable forms of marketing content? This fact applies not only to explainer videos, of course, but considering that 80% of Twitter users are mobile and 78% of Facebook users are mobile-only, it would be wise to develop mobile-optimized video content that can trigger sharing on social media networks.
This is just a quick snapshot of how explainer videos can perfectly adapt to your mobile strategy and become a key channel to boost your audience's engagement. But, in case you want to learn more about the benefits of video content, we will invite you to read this blog post.
Stay tuned for more valuable tips on video marketing!