An animated explainer video is essentially a marketing tool that tells your audience -in an entertaining and compelling way- who you are, what you do and why they should buy your product or service.
Small and large companies have been using videos in marketing for the last 5 years because videos have proven to be the most engaging online content, always finding the perfect pitch to convey any company’s message. But, with most online companies are turning their efforts towards explainer videos, this can’t be their only benefit, can it?
Actually, it’s not: Animated explainer videos are the best online content for boosting sales and conversions (that’s turning visitors into actual customers), they’re great at ranking high on search engines like Google, and they’re also the most easily shareable content on social media.
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A good animated explainer video is always visually attractive and emotionally compelling, so it’s no surprise that it can describe your product or service better than any other online content.
An explainer video not only engages emotionally and makes your audience understand the idea your start-up wants to communicate, but it also has the power of conversion: that is, turning your casual visitors into real customers!
Developing a clear call-to-action in your video leads your visitors to click, subscribe or buy; not pressuring them, but helping them to get the value of your start-up.
Statistics prove that websites with embedded video increase conversion rates from 20% to 60% on average, and 96% of consumers find videos helpful when making purchase decisions online.
The fact is that an animated marketing video reduces the bounce rate of a website (the percentage of people that leave your website after a quick glance), making visitors stay longer on your site. On average, they increase the common 8-second attention span to 2 minutes. That’s an initial 1500% boost just for you!
So, when your visitors stay longer on your site due to your explainer video, you’ll be able to rank higher on Google and eventually generate more new visitors. Why is that? Well, the world’s #1 search engine knows that people’s attention span is lower than ever and that they prefer video for being the most appealing and dynamic content; so Google wisely rewards video-driven websites by placing them higher.
An explainer video can surely boost those SEO (search engine optimization) rates, but it can’t make it on its own; you also need to optimize your website, create a solid keyword campaign and keep generating relevant online content in order to get the best results from this amazing marketing tool.
Besides all of those benefits that can really boost your start-up’s campaigns, you should know that video is the easiest content to share on social media.
People love fun and catchy stories but also engaging and instructive content, and they love them even more if they’re animated. The awesome part of animated explainer videos is that they have all of these things combined!
Let’s check out some social media numbers:
- On Facebook, photos are liked twice as much as text, while videos are shared 12 times more than links and text combined.
- On Twitter, over 2,000 videos are being shared every minute.
- Explainer and instructional videos make up 67% of global YouTube viewership, which reaches almost 3 million videos per minute.
- LinkedIn video posts have 75% higher chances of being shared by your followers.
A great animated marketing video has a high chance of being shared, due to its informational content, but also for its amusing or emotional charge. Most of the time, it doesn’t matter what you’re selling, but rather, how well your video tells your brand story in order for your video to be shared on social media.
So, after checking all of the animated explainer video’s assets, do you really think your startup needs one to boost marketing campaigns?
An animated marketing video won’t do magic for your business, but it is a very helpful tool that could boost all of your online campaigns: by creating awareness of your brand, making your visitors get your business idea quickly and easily generating customers and fans that will love your brand and share it everywhere.
Finally, don’t forget to visit our brand-new Explainer Video Academy, where you’ll be able to dive into the world of explainer videos and get awesome video marketing content (from useful eBooks to fun infographics) to help to enhance all of your startup’s marketing video campaigns.